Animal fatalities are one of the most conspicuous effects of roads in any habitat or landscape. Reptiles and amphibians contribute to most of the roadkill incidents at the same time they are the least noticed by people. Since our country has a large diversity of landscapes, small animals, such as herpetofauna, most of them endemic that occupy small areas as its total distributional range. These landscapes are well connected by roads and we use these roads. This is an awareness effort for the people who drive to “brake for snakes”, save a life, contribute to the biodiversity conservation of what little wildlife we have left. Here snakes are taken as a mascot because they contribute to the highest percentage of roadkills that a road could cause.
When you pay attention to the smallest things, you will never miss the big wildlife.
We launched this awareness campaign with the members of the HVK Forum -arguably the most responsible driving community in India- during their first ever Tamil Nadu meet.
for more information check http://www.facebook.com/BrakeForSnakes
Write to us at email@example.com or firstname.lastname@example.org or find us on Facebook for your stickers.